White Papers & Case Studies
White papers and case studies are two of the most prevalent B2B marketing pieces created for companies who want to inform and sell their products to other companies.
White papers provide most of the information, including technical details that will help a client decide if the product or service will solve or enhance their own situation.
Case studies show how other clients have used the product or service to solve a problem they had, starting with stating the problem, then researching how to apply the product or service to the problem, and finally stating the results.
If you want to find out more about both of these services, then send an email here and we will set up a preliminary consultation.
Emails & Newsletters
Sending emails to your clients keeps your business up front in their minds, particularly when you share interesting topics that they find useful, amusing, or lets them know about something new you are offering that will help them.
Constructing an effective email with a call to action, takes a little time to build the right message, starting with that subject line where readers decide whether to even open your email or not.
Newsletters can range from a simple one-page construction divided into several short subjects, or can be larger where a “read more…” call to action link at the end of each section, sends readers to a web page where they read the rest of the story. Both approaches are very effective for keeping your audience entertained and involved.
Need a consultation about your situation? Send an email here and we will set up a time to talk.
SEO & Content
Most successful marketers today utilize the fundamentals of Search Engine Optimization (SEO) when it comes to writing online content, such as web page content, blogs, and landing pages.
Strategic keywords and effective linking systems on your site will help you rank much higher on the search engine result pages (SERPs), and your goal is to be #1. It is not an easy process to make it to the first listing on the first page, but a first page ranking is a good start.
Make sure your website is currently secured with an SSL certificate, so that Google does not penalize you and move you way back in SERPs. The internet today requires that any website that collects names and emails at the very least, will effectively protect that information.
If you want a brief consultation, send an email here and we will get back with you asap!
Creative Writing Service
2018 Spring Mist Drive Arlington, Texas 76011
Email here. Phone: 682-428-8171
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