Welcome to the home of the Creative Writing Service (CWS)
where you can find solutions to your marketing needs!
Any business, at some time or another, needs help in communicating ideas and messages to acquire new customers, and to keep loyal ones engaged in the brand. A copywriter is one who can put together the essential words that conveys the message to your clients. Here are some of the service tools that help convey that message to the clients and consumers.
If you are putting out a new product or service, but you need marketing materials to help with providing information, then take your first step with a white paper. White papers provide more information on a product or service, than is given out to the general public. It also goes a long way in helping a client make the decision to close a sale.
All the details have been researched and recorded by the company along the supply chain of production. Nearly every business, large corporation or small entreprenuer, can use a white paper to explain fully what the product or service is, and what the goal was in the design and creation of it.
How does a copywriter fit into this picture? The writer reviews all the information (including documentation) provided by the client, asks more questions, does interviews with crucial members of the client's team, and then writes the paper to convey the message.
Once a white paper is completed, then the copywriter can also help design and write the advertisements, based on that information.
Case studies are another tool that can compliment the white paper as well. The product or service has been put to the test with a number of willing client testers, and the results are then recorded. The case study is designed to show the procedure of how a client's problem was solved by using the product or service.
Client testimonials are a significant portion of the case study in showing how the product or service, helped the client overcome their own problem. Using several studies with diverse client industry backgrounds, such as issues in the arts field, manufacturing of different machinery, and home building, provides a clear picture of the value of the product or service to interested clients.
Most consumers, business or otherwise, will trust testimonials more than relying on just the company saying they have the best product or service. The information can later be used to build a marketing strategy and advertising campaign.
The Analytics of Your Business, Products, and Services
You are selling your products or services but need to know more about your sales, where they are coming from (business or general consumers), and also gather feedback. The best way to find out this information is to survey your client base and get them to provide the information to the questions you have.
Appropriate survey design is essential to keeping your respondents engaged in answering these questions, so that you can collect the data and interpret what is happening. It is not just "Did you like it?" but "Why did you like it?". It is more than just "yes" or "no".
Once the data is collected, then an analyses process begins. The results are presented in a final report. Such reports require an analyst to know how to combine sets of results to find more pictures of how consumers think of the product or service. Charts and graphs also provide a quick picture, by numbers or percentages, to show what has worked well, or where an area needs more attention.
The data can also be saved to help with designing a marketing strategy that targets specific customers. The accumulation of information regarding the client base is the gold mine for every business.
Arts Organizations and Artists
The life span of arts organizations and its artists, be it dance, opera, or music, can be fleeting at a moment's notice. Be prepared!
With the possibility that the National Endowment for the Arts (NEA) will shortly lose its funding base, it is essential to ramp up fund-raising efforts immediately. Avoid budget hits so that art can continue to florish in the U.S.!
See the Services page for expanded information.
If any of these services interest you, then please go to the contact page and fill out the form. CWS will get back to you as soon as possible! If you would like to leave a voicemail message, then call 817-522-1017.
CWS looks forward to helping you with your needs to help you succeed!
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